Regards to advertising Faldon and buying text links....

First off I would just like to say "SERIOUSLY buying text links????? That is a big very big money trap can this game really afford a money trap? About the worst marketing move ever. Now with that said allow me to develop a more simple marketing plan.

Web 2.0 There is plenty of web 2.0 sites out there  among them are Squidoo, Hubpages, Blogger and of coarse my favorite Wordpress. You will need to create some nice feature rich articles and screen shots and maybe try to target some low hanging keywords. *Note: Low hanging keywords  I am referring to keywords that get a lot of traffic but would be easy to rank for. So you will have to get some keyword research done. For keyword research I recommend either Market Samurai or SEnuke. Now yes these software do cost but once again beats paying for text links all the time. Now with SEnuke that will help you to create properties on web 2.0 properties so will save you some time.

Now this is a social game. So why not promote it socially? Twitter , Facebook and myspace. To be fair your best chances of traffic and players will be one Facebook. With Facebook it would be easy to get 1k users a day with the greatest of ease. Here is an example of how to grab the traffic from facebook create a fan page for Faldon then you want to buy postings on large groups and fan pages walls. I am talking about 800k plus groups and fan pages. With this while yes will cost you money will bring in well over 5k visitors within a day or more. If it goes viral there would even be the possibility of it crashing the server due to load.

Do not forget about special gaming bookmark pages like n4g I get 300 visits a day on one of my game sites from that site alone.

There is also article directories and so on and so forth as well.

Here is the big picture once everything is set up you will not have to touch it again. You should really think about hiring an internet marketer for this venture. Yes they are not cheap but you are paying a flat cost then it is done and over with.

Just a suggestion.

Another suggestion that might help.

A new way to monotize games was developed by the Koreans called microprocessing. We have all seen it in games but it was started first by the Koreans. what this is is you pay for items  usually cosmetic or beneficial token s like double exp or other via a one time payment. This might be something that Faldon may want to look into.

Another tip and suggestion would be to make a player marketplace. Outside of the game. I know of a game that is doing this right now. What it does is allow players to sell there item outside of game and then  use that money to pay for game/time stat resets or whatever else they so desire. This will cut down on fraud 10 fold. As then Faldon can actively monitor fraud and make the game more secure. Which makes for a funner game overall.

Just a hint/tip suggestion.

Now considering this is a Free 2 Play game. Here is YET another suggestion there is a company I use called CPAlead they have an api that allows your users to complete survey in return for credits. Then it will give a callback to your site notifying you that the user created said surveys. Why not add that as an option so you can monotize the people who can not afford to upgrade. Getting a check every month from users completing surveys for in game credits so they can have C sure beats no check at all.

Also why not make users see ads in game. Sponsor ads as well why not make money off those free users?

There is some things that really need to be looked over. If I had the time I would sit down and help you to create a more targeted marketing plan and  help with the future development of said plan. However for me time= money and the thing I like about Faldon is the windowed+ Alt Tab you can do so I can both work and play at the same time.

Edit once again: Another thing I recommend is a short video landing page. Something that is visually pleasing. Then direct the traffic to there. Really nothing more then graphics and a video a graphical title and description. An account creation tool and download button. The main website looks like it is stuck in the 90's that might be a little offish for some.

Last edited by Vladious (June 5th, 2010 7:48 AM)